Beyoncé Approved Brand Oséree Dives into New Categories – WWD

LONDON Resortwear brand Oséree, known best for its swimwear made from paillettes, Lurex, and latex, has dived into lingerie, partywear, and accessories in a flurry of feathers, sparkles and lace.

Jannine Vinci, the label’s cofounder with Isabella Cavallin, explained the expansion was a natural response to customer demand.

“We responded to our clients’ styling. Our ladies wear our swimsuits all year round, for example, a one piece with the jeans or a bikini with the blazer on,” she said.

Staying true to its swimwear roots, the brand’s new collection titled The Flirt, features sheer, body-con lace dresses, tops and skirts; mesh bodysuits and blouses lined with a plumage of feathers, and bedazzled jumpsuits and corsets.

An image from Oséree’s new campaign.

Courtesy of Oséree

“We take most of our inspiration from the ’70s and ’90s and past eras,” said Vinci.

“The allure and the sensuality of iconic women like the supermodels Cindy Crawford, Claudia Schiffer and Yasmeen Ghauri,” she added.

Citing their business as an even split between swim and resortwear, the label’s founders described their best markets as the U.S. and U.K., with stockists including the Webster Hotel in Miami and Harrods in London.

“Our online clients also work very well with us, like Mytheresa and Net-a-porter,” said Cavallin.

An image from Oséree's new campaign.

An image from Oséree’s new campaign.

Courtesy of Oséree

The brainchild of Cavallin and Vinci, the label was the result of a friendship the two Italian-born designers developed while living next door to each other during university.

“Both of us grew up by the sea. I come from Sicily, for example, and we spent our childhood in our swimwear. So after our studies and our common passion for the sea, it was natural for us to start a business,” said Vinci.


Read original article here

Denial of responsibility! Web Times is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – The content will be deleted within 24 hours.

Leave a Comment