DIGITAL MARKETING

Looking to launch a successful digital marketing campaign for your business? How do you select the best SEO keywords to expand your brand’s reach? What can you do to determine the most effective ways to allocate your marketing budget?…
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After going through a brief boom period a couple of years back, where every social platform was looking to add in newsletter features, the option has cooled somewhat in recent months, with most now scaling back their newsletter creation…
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TikTok’s looking to help creators get a better understanding of their video performance, and the specific elements that work in each clip, with a new Video Insights analytics element, now available within the Reporting section of TikTok…
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Snapchat added 12 million more active users in Q4 2022, and Snapchat+ subscriptions continue to rise, but company revenue missed market estimates, in another mixed result for the private social app. First off, on users – as noted, Snap…
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Google Search Advocate John Mueller and Analyst Gary Illyes share SEO tips for news publishers during a recent office-hours Q&A recording. Taking turns answering questions, Mueller addresses the correct use of the lastmod tag, while…
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TikTok has announced its programming line-up for Black History Month, which will include its first-ever Visionary Voices list, as well as dedicated programming throughout February. First off, on its new Visionary Voices initiative – TikTok…
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Super Bowl LVII is fast approaching, and Twitter has made its pitch for brands to use its ad options to reach active and engaged audiences during the game. First off, Twitter notes that while the recent World Cup saw record levels of tweet…
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With Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns.…
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Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages. Called ‘Artifact’ (which is a…
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With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box…
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