DIGITAL MARKETING

AI chatbot platforms are software that uses artificial intelligence to simulate conversation, and they can be used for anything from customer service to marketing your company. If you’re interested in…
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Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how…
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The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to the part we were just working on. Once you’re out of the “I’m new here” stage and feel that you…
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In an update to Googlebot’s help document, Google quietly announced it will crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings calculations. Google specifies in the help document: “Any resources…
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Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week. According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help…
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Visual elements are the main focus of next-level digital experiences, like AR and VR tools, but audio also plays a key role in facilitating fully immersive interaction, with the sounds that you hear helping to transport your mind, and…
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Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do a double-take and proclaim, “I must have this!” It can also fall flat and go viral…
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Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data,…
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Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29. In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling…
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A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion…
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