As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so I thought it would be handy to have this space where I’m able share with you the very best pieces I come across and the shopping picks I’m personally adding to my wish list.
This month, like a lot of us, I’ve been in full summer holiday mode, planning for a few upcoming European breaks. But with the weather in the UK not wholly playing ball right now, I’ve also started to feel the pangs of looking ahead to autumn. If I’m going to invest in items now, I want them to be able to transition from this season into the next. Take Toteme’s back-in-stock cotton dress for example—I’ll be wearing that now with my A.Emery sandals, but will be belting a black blazer over it come September. Massimo Dutti’s seriously designer-looking ballet flats are equally as versatile, and can work with shorts or dresses now, as well as jeans in autumn thanks to the closed toe.
The current new-in sections seem to be just as torn as I am. There’s plenty of beautiful new in dresses, slinky silks and warm-weather accessories to enjoy in the remaining days of sunshine. But we are also seeing early autumn (or “pre-fall”) collections arriving too, mainly focusing on transitional basics like light knitwear and leather bags (hello, new Loewe Puzzle tote!).
My advice? Don’t overthink it. As always here at Who What Wear, if you’re in the mood for some retail therapy, we advise you to choose classic pieces you truly love so you’ll enjoy wearing them year-round whatever the weather. Personally, I can just feel myself shifting towards a slightly more transitional colour palette of browns, blues, and shades of cream that won’t suddenly feel out of place come autumn. And I’m gravitating towards updated basics like COS’s new oversized T-shirt, and Agolde’s incredibly cool new carpenter jeans that will make my existing wardrobe feel more modern and exciting now and into the months ahead.
So, whether you’re looking to invest in some key new-in buys, get inspired to “shop” your existing wardrobe, or you’re simply looking to discover what a fashion editor is actually adding to basket right no, keep scrolling to see the 9 new-in items on my current wish list that I believe are really worthy of your time and money.