Rob Delaney, Simon Pegg, Jim Carter, Hayley Atwell, Jim Carter and Imelda Staunton were among the famous faces who gathered in central London a week after the start of industrial action by Equity’s sister union in America, the Screen Actors Guild – American Federation of Television and Radio Artists (Sag-Aftra).
Speaking after the rally, Serkis told the PA news agency it is wrong to use AI to undermine the work of actors.
Andy Serkis
/ PAThe actor, who is a Sag-Aftra and Equity member, said: “I’m probably one of the most scanned actors on the planet for various different films, and projects.
“I would say I have probably been scanned more than anyone ever.
“I know that my image can be used, or my library of movements, can be used or my voice.
“(It) is wrong that that is easily accessed and used without remunerating the artist.”
Sag-Aftra, which represents around 160,000 actors across the US, failed to negotiate new contracts with the Alliance of Motion Picture and Television Producers (AMPTP).
Hollywood stars from Kevin Bacon and Rosario Dawson to Mark Ruffalo have been pictured on the picket lines, joining striking members of the Writers Guild of America, who began industrial action on May 2.
It is the first time since 1960 both unions have been on strike simultaneously and has caused major disruption to Hollywood productions, premieres, and conventions.
In Leicester Square, crowds heard speeches from Delaney and Cox as well as Equity General Secretaries Paul W Fleming and Lynda Rooke among others.
A demonstrator holds a placard at the Equity rally in Leicester Square, in solidarity with the SAG-AFTRA strikes, London, Britain
/ REUTERSProtesters gathered to hear from the actors and carried signs saying “Leave AI to Sci-fi,” “Write to Strike” and “This Barbie’s last residual was $0.02”.
After the event, Cox told the PA news agency how drama-comedy Succession would have been “nonsense” had it not been for the team of writers.
Cox said: “The artificial intelligence thing is a major issue and it has to be nipped before it starts to grow even more.
“It has gotten to a standard now where people are getting avatars of themselves made in order to protect themselves in every aspect.”
Cox also told crowds: “I was on a programme the other night and I was given a list of things that artificial intelligence Brian Cox was going to say.
“Now the artificial intelligence Brian Cox was going to do animal impersonations.”
He added: “Nobody is exempt in this. If you do a performance, if you’re on a film, on a movie, on a TV show, that is where they’ll get you and that’s what we have to stop.”