10 Best Barbie Movie Costumes of 2023 — Barbie Costume Ideas

It’s Barbie’s world, and we’re just living in it. Like themes of existentialism housed in a candy-colored trojan horse, there’s still a lot to unpack when it comes to Greta Gerwig’s Barbie movie, but there’s nothing ambiguous about the bespoke looks served by its stars. From the nostalgic recreations donned by Margot Robbie on the very pink press tour to the custom-designed Chanel ensembles Easter-egged throughout the film, Barbie has satiated fashion enthusiasm and sparked endless brand collaborations riding on the coattails of this brilliant, box office hit. And on that note, it’s only fair to assume that the impending costume opportunity of Halloween 2023 will be dominated by an endless sea of Barbies and Kens—an overnight, Oz-like transformation of our Real World turned into Gerwig’s Barbie Land. The girlies are girlin’, and I am all too happy to participate.

Thankfully, Barbie costume ideas are limitless this year, ranging from the stereotypical blonde bombshell doll to her social justice alter ego and counterpart Ken (or Kens). We’ve pulled the very best pieces below to help you put together the ultimate 2023 Barbie costumes (and elevate your wardrobe in the process). Shop the 12 best Barbie movie costumes below—irrepressible thoughts of death not included.


Stereotypical Barbie

This is Barbie, she’s everything (and she’s my entire personality right now). She’s also pretty easy to emulate in costume form; think girly and think pink. Make the most of your copycat ensemble and invest in something you can incorporate as one of your favorite wardrobe pieces well beyond Halloween like a quality A-line dress or this pair of Badgley Mischka pumps.

stereotypical barbie barbie movie

Jaap Buitendijk

Kaya Maxi Linen Dress

Lily Phellera Kaya Maxi Linen Dress

Faux Gem Heart Drop Earrings

Forever 21 Faux Gem Heart Drop Earrings

Now 21% Off

BARBIE™ Draped Dress

Zara BARBIE™ Draped Dress

Faith Mini Dress

For Love & Lemons Faith Mini Dress

Barbie Seashell Necklace Set

DesignsByZales Barbie Seashell Necklace Set

Fuzzy High Heel Mules

LIURUIJIA Fuzzy High Heel Mules

Rollerblading Barbie

As one of the first on-set Barbie visuals leaked to eager eyes, the Barbie and Ken rollerblading outfits easily make the best costume choice, mostly because the look is easy and instantly recognizable. If you’re not someone who travels with your rollerblades, try opting for a neon-heeled boot or chunky sneaker instead. If you are going to fully commit to the role, act fast—the Impala x Barbie gear is selling out wherever it’s being sold.

rollerblading barbie

Atsushi Nishijima

Malibu Tank Bodysuit

Malibu Skatewear Malibu Tank Bodysuit

Fits Everybody Bike Short

SKIMS Fits Everybody Bike Short

Now 50% Off

Lightspeed Inline Skates

IMPALA X BARBIE Lightspeed Inline Skates

Rose Translucent Sun Visor

Surkat Rose Translucent Sun Visor

Neon Lime Hoop Earrings

ROMWE Neon Lime Hoop Earrings

Knee Protection Pads

Racbeuk Knee Protection Pads

Western Barbie

Western Barbie is peak Barbie fashion. You may already have a few of these items represented in your closet (like white cowgirl boots or pink pants), but if not, this costume, fortunately, consists of individual staples that you can likely repurpose and wear again. Add a little bit of sparkle with these top-rated tassel earrings from Revolve.

Star Print Cowgirl Hat

BP. Star Print Cowgirl Hat

Sleeveless Denim Vest

Ladyful Sleeveless Denim Vest

Heart Print Bell Bottom Flared Jeans

SweatyRocks Heart Print Bell Bottom Flared Jeans

Rangle Western Boot

Madden Girl Rangle Western Boot

Terry Playsuit

& Other Stories Terry Playsuit

Mermaid Barbie

I’m not here to insinuate anything about your day-to-day, but aside from the jewelry, you likely won’t get much use out of this costume’s sparkly seashell nipple covers or imitation mermaid tail after Halloween is over. So, this is an instance where you want to keep your items on the cheaper side and use make-up—like metallic purple eyeliner or sparkly eyeshadow—to polish off the look.

mermaid barbie costume idea

Courtesy Warner Bros. Pictures

Dark Purple Costume Wig

MapofBeauty Dark Purple Costume Wig

Glitter Mermaid Nipple Covers

PASTEASE Glitter Mermaid Nipple Covers

Purple Mermaid Skirt

Forplay Purple Mermaid Skirt

Bold Pearl Hoop Earrings

Mejuri Bold Pearl Hoop Earrings

Seashell Bikini Top

Generic Seashell Bikini Top

Leni Loop Necklace in Lavender

Saulė Leni Loop Necklace in Lavender

Fight the Patriarchy Barbie

This Barbie is a social justice warrior, and she’s here to reclaim her DreamHouse from Mojo Dojo Casa Ken in the name of gender equality. A great group costume, the pink Barbie jumpsuits are actually Greta Gerwig-approved, because the director was spotted in various on-set and behind-the-scenes photos wearing one from Pistola Denim.

barbie jumpsuit outfit

Courtesy Warner Bros. Pictures

'70s Floral Head Scarf

Anthropologie ’70s Floral Head Scarf

Grover Short Sleeve Field Suit

Pistola Denim Grover Short Sleeve Field Suit

Contoured Sunglasses

Quay Australia Contoured Sunglasses

Women's Air Force 1 '07

Nike Women’s Air Force 1 ’07

Bright Pink Knotted Headband

Claire’s Bright Pink Knotted Headband

Now 50% Off

Fuck The Patriarchy Keychain

ASVP Shop Fuck The Patriarchy Keychain

Girls’ Night Barbie

In Barbie Land, every night is girls’ night. Send the Kens home and grab your sparkliest garb to recreate dance party Barbie. A little bit of planned choreography wouldn’t hurt, either.

disco barbie

Courtesy of Warner Bros. Pictures

Andy Sequin Strapless Jumpsuit

Dress the Population Andy Sequin Strapless Jumpsuit

Sheri Polished Heart Drop Earrings

Baublebar Sheri Polished Heart Drop Earrings

Large Gold Rose Hair Clip

HairFlowersBrand Large Gold Rose Hair Clip

Gold Plated Open Cuff Bangles

Vanvene Gold Plated Open Cuff Bangles

Alluring Glamour Sequin Jumpsuit

Windsor Alluring Glamour Sequin Jumpsuit

Blink Block Heel Pumps

Lady Couture Blink Block Heel Pumps

Malibu Barbie

The catalyst for all to come, black-and-white maillot Barbie was the very first doll to hit shelves in 1959, along with her vintage chevron suit, red lipstick, and cat eye sunglasses. This particular Barbie, created by Ruth Handler, also graces the movie’s opening scene. For a more modern, Malibu-style Barbie, play around with different shades of pink and perhaps a pair of your favorite mule sandals or kitten heels.

malibu barbie costume idea

Courtesy of Warner Bros. Pictures

Cat Eye Sunglasses

Kimorn Cat Eye Sunglasses

Chevron Stripe One Piece

Barbie™ x Unique Vintage Chevron Stripe One Piece

White Mule High Heels

Pretty Little Thing White Mule High Heels

Maui Pink Swimsuit

Melissa Odabash Maui Pink Swimsuit

Pink Beachskirt

Wolf & Badger Pink Beachskirt

Weird Barbie

She’s Weird Barbie, and she’s always in the splits. If her fondness for Birkenstocks and blunt expressions speaks to you, add a little bit of your own chaos to her costume. Try mismatched earrings, a neon tutu, or highly teased hair. A Guy Fieri wig may also suffice here, and only here.

weird barbie costume idea

Courtesy of Warner Bros. Pictures

Clementine Mini Dress

For Love & Lemons Clementine Mini Dress

Now 40% Off

Face & Body Crayons

Crayola Face & Body Crayons

Rainbow Printed Leggings

Sissycos Rainbow Printed Leggings

Chrisley Combat Boots

Cape Robbin Chrisley Combat Boots

Now 12% Off

Beaded Mismatch Earring Set

Urban Outfitters Beaded Mismatch Earring Set

Now 25% Off

Holographic Party Zipper Jacket

Allegra K Holographic Party Zipper Jacket

Glamour Barbie

While this Barbie costume isn’t featured in the Barbie movie, it was Margot Robbie’s swoon-worthy London Barbie premiere look—one that evoked complete nostalgia for the 1960s Enchanted Evening Barbie doll. Or, for younger generations, the 1996 version.

london, england july 12 margot robbie attends the european premiere of barbie at cineworld leicester square on july 12, 2023 in london, england photo by lia tobygetty images for warner bros

Lia Toby

Angel Strapless Midi Dress

SNDYS X Revolve Angel Strapless Midi Dress

Into Fall Faux Fur Shawl

Windsor Into Fall Faux Fur Shawl

Satin Finger Gloves

DreamHigh Satin Finger Gloves

Pearl Choker Necklace

BABEYOND Pearl Choker Necklace

Franca Embellished Clear Heels

Simmi London Franca Embellished Clear Heels

Simply Vera Stud Earrings

Vera Wang Simply Vera Stud Earrings

Career Barbie

Barbie is the President, she’s a doctor, an astronaut, a lawyer, a figure-skater, the list goes on. Ask yourself what you wanted to be when you grew up, and then make it Barbie.

president barbie costume idea

Courtesy of Warner Bros. Pictures

Premium Tweed Blazer Mini Dress

Endless Rose Premium Tweed Blazer Mini Dress

Satin President Sash

FestiveGal Satin President Sash

Stretch Jogger Scrub Set

Medgear Stretch Jogger Scrub Set

Pink Stethoscope

Warp United Pink Stethoscope

Pink Figure Skating Costume

LIUHUO Pink Figure Skating Costume

Cowboy Ken


He may be “just Ken,” but he’s still prepared to go head-to-head with Barbie when it comes to style. Sure to be the couples costume of 2023, I better not catch sight of any western Barbie and Ken duos that aren’t addressing each other with the appropriate “Hi, Barbie!” and “Hi, Ken!” sentiments.

cowboy ken costume idea

Dale Robinette

Tassel Cowboy Shirt

Dudestrends Tassel Cowboy Shirt

Pink Cotton Paisley Cowboy Bandanas

combocube Pink Cotton Paisley Cowboy Bandanas

Wide Brim Cowboy Hat

FLUFFY SENSE Wide Brim Cowboy Hat

Boot Jeans

Gap Boot Jeans

Now 21% Off

Vegan Freddie Faux Leather Belt

Straight to Hell Apparel Vegan Freddie Faux Leather Belt

Western Heeled Boots

ASOS Western Heeled Boots

Kenergy Ken

This Ken is…straight out of the Mojo Dojo Casa House. The culmination of Ken’s patriarchal interpretation, this costume isn’t quite complete without a trusty steed or a boombox looping Matchbox Twenty’s “Push”.

ken fur coat costume idea barbie movie

Courtesy of Warner Bros. Pictures

Men's Faux Fur Jacket

Lisa Colly Men’s Faux Fur Jacket

White Lightning Tie Headband

Elite Athletic Gear White Lightning Tie Headband

Oversized Unisex Square Cat Eye Sunglasses

SOJOS Oversized Unisex Square Cat Eye Sunglasses

Ken Fanny Pack

Atomic Inspiration Ken Fanny Pack

Hoops 3.0 Mid Classic Vintage Shoes

adidas Hoops 3.0 Mid Classic Vintage Shoes

Regular Fit Performance Pants

Peter Millar Regular Fit Performance Pants

Now 31% Off

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