Off-White Beauty partners with Italian distributor Beauty & Luxury

Beauty & Luxury (B&L) is the exclusive retail distribution partner in Italy of Off-White’s beauty line. As a first step, the beauty products by the New Guards Group’s luxury label will be available at 200 perfumeries in Italy from September, all of them partners of B&L. The line includes fragrances, make-up products and nail enamels.

“Our objective has always been to offer our clients cutting-edge beauty products that are synonymous with style and luxury. Distributing Off-White’s cosmetics gives us the opportunity to combine our in-depth sector expertise with the label’s creative vision, bringing a unique, ground-breaking range to the Italian market,” said Stefano Malachin, CEO of Beauty & Luxury.
 
In February, Off-White appointed British creative make-up guru Isamaya Ffrench as its beauty curator, tasked with developing the label’s beauty division, first launched on the market with a fragrance line.

Off-White was founded in 2013 by the late Virgil Abloh as part of Italian fashion group New Guards Group, now owned by British e-tail giant Farfetch. French luxury group LVMH bought a 60% stake in Off-White in 2021.
 
B&L is the exclusive distributor in Italy of the skincare, make-up and fragrance lines by brands like Chopard, Coach, Elie Saab, Iceberg, Moncler, Montblanc, Philipp Plein, Tommy Hilfiger and Van Cleef & Arpels.