LONDON — Lights, camera, Versace!
The luxury Italian brand has taken over The Corner Shop at Selfridges with a black-and-white diamond wallpaper inspired by the brand’s store on Via Gesù 12 in Milan.
The black gown from Versace’s Los Angeles show that Gigi Hadid wore, which was subsequently worn by Lady Gaga at the 2023 Academy Awards, sits in the front window display of the Corner Shop with photography light boxes facing the dress.
Inside the Versace space at The Corner Shop in Selfridges.
TIM CHARLES
The Corner Shop will hold pieces from Versace’s fall 2023 show including handbags and accessories from the Greca Goddess line and soft leather tailoring taken from the Versace Icons collection, the campaign for which features Anne Hathaway and singer Chris Lee.
A Versace Icons photo booth has been installed in the space for visitors to use.
The brand’s Greca Goddess top handle bag is center stage with a larger-than-life sculpture in glossy leather.
During the two weeks that the space will be open, visitors will receive complimentary white and black germini flower stems wrapped in paper featuring the House’s Barocco motif; a poster of Hadid in the fall 2023 campaigns, and chocolate coins embossed with a golden Medusa.
Versace’s Greca Goddess top handle bag is center stage within the space.
TIM CHARLES
In July, Barbie took over the department store’s nook to celebrate the release of Greta Gerwig’s “Barbie” film starring Margot Robbie and Ryan Gosling. The luxury department store’s windows featured official movie costumes, meanwhile upstairs there was a Barbie pop-up in The Toy Store, and next door at the Selfridges cinema, the film was playing back-to-back.