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Eva Chen is undoubtedly one of the fashion industry’s most respected journalists and global forces. After a life-changing internship in Harper’s Bazaar’s features and beauty divisions, she pivoted from her initial plans to be a doctor, choosing to work in media instead. Decades later, she boasts an accomplished résumé of prominent roles, including editor-in-chief of Lucky Magazine and beauty and health director at Teen Vogue. Chen now serves as the head of Instagram’s Fashion Partnerships team, all while sharing content with her day-to-day life with over 2.5 million followers on the platform — including the popular #EvaChenpose detail shot she coined by taking pictures of her covetable accessories during car rides. Apart from the many roles she effortlessly conquers, the 42-year-old is a proud mother of three, which has inspired a slew of children’s books, including Juno Valentine, as well as her latest venture — a kids collection with the household American brand H&M.
The collaboration gives us another glimpse at Chen’s ’90s-inspired fashion sense (think high-waisted denim and power suits), while creating eco-friendly and timeless pieces children will enjoy. “I wanted to create a collection that was at the crossroads of sustainability and style and also be something that was really accessible to families all across the US,” she tells POPSUGAR. “I have three kids, and I have a lot of my friends with kids, and the best moment for us was always sending each other hand-me-downs. And so, that kind of sense of circularity and style is really at the heart of this collection.”
“I wanted to create a collection that was at the crossroads of sustainability and style and also be something that was really accessible to families all across the US.”
The collection oozes personality with fashion-forward pieces ranging from denim-on-denim to cozy striped sweaters made of recycled materials like cotton and lyocell. Chen says her daughter’s carefree sense of style influenced the cheerful designs. “I feel like people put a lot of pressure to discover their personal style at a very early age,” she says. “But having joy and discovery in fashion and not feeling like you have to be always defined by one look or style is important. And I look at my 8-year-old daughter, and she’ll mix stripes with ruffles with polka dots and then wear two different-colored socks, but on purpose. She’s utterly unselfconscious about it, and that really inspires me.”
Ahead of the collection launch, we chatted with Chen about all the products that help her master everyday life — from her favorite white tee to a facial-toning kit. Keep reading to see her picks and shop the Eva Chen x H&M collection online and in select stores now.