PS: When you work with your stylist on your red carpet and street style, what do you aim to achieve, and how did you bring that into the partnership with Primark?
“I’m not just looking at it as, ‘Would I wear it?’ I’m thinking about the average woman and becoming her in my mind.”
RO: I wanted it to feel like anyone could wear it. Some people are more comfortable than others with their body parts, so I wanted all the cuts, slits, and elements of sheerness to feel like options. I was in a product meeting just now . . . and we’re working on a lovely spring print that’s sheer, but I didn’t want it to feel like too much for people who don’t want to wear that. So I added removable parts inside that you can take off and on. All of these are logistics that I never would have thought about if I wasn’t part of the design process. I’m not just looking at it as, “Would I wear it?” I’m thinking about the average woman and becoming her in my mind. It’s almost like an art project.
PS: But you’re a queen of rocking the naked trend! I actually tried it for the first time at my birthday and was super nervous. So for someone in my shoes, wanting to experiment for the first time, what sort of advice would you give me?
RO: Well, it all starts from within. You have to feel comfortable and safe and understand yourself. At the end of the day, that’s what is most important. It took your birthday for you to come out of your comfort zone, so it might be just an environment thing, you know?