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After a third-quarter marked with mixed results and a strategic reevaluation of its services, Robinhood has announced plans to introduce cryptocurrency trading in the European Union (EU) and brokerage operations in the United Kingdom (U.K.) in the near future.
“With an experienced team in place, we will soon launch brokerage operations in the U.K. As another step in global expansion, we are also planning to launch crypto trading in the EU following our U.K. launch,” the firm wrote in its third-quarter earnings earlier this week.
Notably, Robinhood’s third-quarter financial results showed a 29% year-over-year increase in total net revenues, reaching $467 million, primarily driven by higher net interest and other revenues. However, it experienced a notable 55% drop in crypto-related revenue, which fell to $23 million compared to the same quarter in the previous year.
Robinhood’s European expansion initiative comes when many other crypto firms have been suspending their services for U.K. customers due to the implementation of new promotional rules. These rules, effective as of October 8, 2023, were introduced by the Financial Conduct Authority (FCA) to enhance consumer protection and establish a regulatory framework in the U.K.
 
 
Under the new guidelines, crypto asset firms are required to provide clear and fair marketing materials, along with prominent risk warnings. This marks a significant development in the U.K., where crypto assets have been largely unregulated, leading to concerns over scams and fraudulent activities.
Robinhood’s move into the U.K. also coincides with increasing restrictions on cryptocurrency transactions by banks in the country. JPMorgan Chase, for instance, decided to limit its customers’ access to crypto-related transactions in response to the growing number of crypto scams targeting U.K. consumers in September. Other banks, such as The Royal Bank of Scotland and NatWest, have also imposed tighter restrictions, including daily and monthly limits on transactions to crypto exchanges.
Meanwhile, undeterred by these limitations, Robinhood has always set its sights on expanding into Europe through a series of strategic partnerships in the region. This includes the acquisition of Ziglu, a London-based cryptocurrency company, last year to enhance its presence in the UK market.
That said, in light of the challenges faced by traditional banks in the U.K. related to crypto transactions, Robinhood’s expansion into the region could provide a breath of fresh air for customers seeking efficient and transparent crypto trading services.