As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data.
Rose Alison
How Plural Keywords Impact Search Intent For Ecommerce [Data Study]
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I …
Three-quarters of firms delay AI due to ethics concerns
More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research …
How to Get to Inbox Zero in Gmail, Once and for All
We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, …
4 Important Social Media Trends of Note for 2023
Social media usage behaviors are always changing, sometimes in subtle ways that take a while to become obvious, but sometimes in fast-moving shifts that rapidly become the norm. Like short-form …
6 Ways To Optimize Your PPC Performance
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, …
X Rolls Out ID Verification for X Premium Users
After experimenting with the option over the past few months, X has now launched its new ID verification element for X Premium subscribers, which will enable paying users to confirm …
Instagram Expands Reels Gifts to Creators in More Regions
After launching virtual gifts for U.S.-based Reels creators back in February, Instagram has now announced that Reels creators in many more regions will be eligible to receive gifts in the …
What We Know So Far
At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini. The large language model (LLM) is being developed by …