Rose Alison 
Meta’s adding some new ad optimization tools for the holiday push, including variable campaign budget options, new tools to entice purchase actions, and more direct linkage to buy products from …
After launching an initial beta test of Horizon Worlds on mobile devices with selected users last month, Meta has now announced that more people will be able to access its …
The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be …
Black Friday and Cyber Monday (BFCM) are possibly the two most important days for brands and shoppers. With people anticipating the best deals on clothing, electronics, gifts, and other product …
LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through …
The long–awaited real-life meeting between Elon Musk and Mark Zuckerberg happened today, with the two both attending an “AI Insight Forum” at Capitol Hill, to discuss the development of AI …
After initially launching WhatsApp Channels in Colombia and Singapore back in June, WhatsApp is now bringing its new group chat option to more regions, with users in 150 markets now …
Pinterest held its annual “Pinterest Presents” advertiser event today, in which it showcased a range of new ad products and display options, including Showcase ads, a new ad creation option, …
Elon Musk has big ambitions for what his X app could be, a vision that he’s held onto for many years, and is just now bringing to fruition. But I …
Meta continues to roll out new updates for Threads, including a new way to keep tabs on specific conversations, an updated post activity display, quote posts on desktop, Thread editing, …