Rose Alison 
Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to …
Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among …
Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate …
How are marketers preparing for a cookie-less world, with less consumer data insights to go on, and fewer options for ad targeting? That’s what Meta sought to find out with …
While TikTok has become a key discovery platform, even rivaling Google for product discovery among some audience groups, current ad measurement solutions don’t always account for its influence, because of …
Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content …
Social media managers are regularly asked to take on a number of different roles, based on the evolution of platforms, the development of new strategies, target audience, staffing situations, etc. …
Google’s added a new AI tool to help optimize your video ad performance. Called “Creative Guidance”, the new option, built into the Google Ads platform, will assess your videos, and …
Some marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.
