The Ultimate Guide to Sponsored Content
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources …
Rose Alison
How Important Is The Keyword In Paid Search?
The keyword is both dying and thriving right now. They are instrumental in providing direction for our strategies. Additionally, they are a core component of how the most popular form …
New Open Source LLM With Zero Guardrails Rivals Google’s Palm 2
Hugging Face recently introduced Falcon 180B, the largest open source Large Language Model that is said to perform as well as Google’s state of the art AI, Palm 2. And …
The Three Pillars Of Content Marketing Strategy
This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. This article is the …
Google Adds New AI Tool to Help Maximize Video Ad Performance
Google’s added a new AI tool to help optimize your video ad performance. Called “Creative Guidance”, the new option, built into the Google Ads platform, will assess your videos, and …
New Report Looks at the Key Challenges that Social Media Marketers Face in 2023
Social media managers are regularly asked to take on a number of different roles, based on the evolution of platforms, the development of new strategies, target audience, staffing situations, etc. …
New Report Looks at Evolving Consumer Expectations of Social Media Marketing
Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content …
TikTok Says That Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads
While TikTok has become a key discovery platform, even rivaling Google for product discovery among some audience groups, current ad measurement solutions don’t always account for its influence, because of …
Meta Partners with US Universities on New Metaverse Education Initiatives
Meta’s looking to generate more interest in its metaverse vision, by collaborating with 15 U.S. universities to facilitate classes in virtual reality, and examine how immersive technologies, including VR and …
YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content
Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among …