Rose Alison 
Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt, …
Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts.
How are marketers preparing for a cookie-less world, with less consumer data insights to go on, and fewer options for ad targeting? That’s what Meta sought to find out with …
Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, …
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.
TikTok’s ramping up its next in-steam shopping push, with all U.S. businesses now able to activate TikTok Shops on their profiles. Originally launched with selected U.S. retailers back in February, …
Google has fixed a typo in their crawler documentation that inadvertently misidentified one of their crawlers. In general, this is a minor issue but it’s a major issue for SEOs …
Snapchat, the multimedia messaging platform once known solely for its disappearing messages, has taken another significant leap in its technology offerings with the addition of screen sharing. The company has …
It’s probably a little more interoperability than Meta would have liked, but WhatsApp is currently developing a new “Third Party Chats” section, which will enable users of other chat apps …
Meta’s looking to make a bigger push into generative AI, via a new LLM system that it hopes will make it the leader in the AI race. According to The …