Rose Alison
How To Switch From DSA To PMax in Google Paid Ads
Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While Google …
How SEOs & Publishers Can Improve WordPress
A full-time sponsored contributor to WordPress discussed how publishers and members of the search marketing community can influence WordPress so that it’s more useful for all the things they want …
X Re-States Its Commitment to Combating Hate Speech, as Musk Faces Off With the ADL
Amid Elon Musk’s ongoing dispute with the Anti-Defamation League (ADL), in which the ADL claims that X is now allowing more hateful content to be distributed in its app, while …
TikTok Expands its ‘Creativity Program’ Funding Initiative to More Regions
TikTok has announced an expansion of its Creativity Program, its latest creator funding initiative which aims to get its top stars paid, in order to keep them posting to the …
X Faces Potential FTC Scrutiny Over Missing Ad Labels, While Creators Complain of Ad Revenue Share Errors
It seems that X’s ad delivery system is suffering through a few glitches, which could end up leading to larger challenges for the X team. While owner and CTO Elon …
Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns
Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers …
Threads Expands Keyword Search to More Regions
After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, …
Pinterest Adds New Body Type Matching to Improve the Diversity of its Discovery Tools
Pinterest is rolling out a new process that will enable users to find more images and examples that align with their body shape, via an AI-based system that identifies body …
Snapchat Adds More Safety Features for Teen Users
Snapchat’s rolling out some new safety enhancements for young users, including new warnings on potentially suspicious contacts, improved mitigation measures to stop accounts from sharing age-inappropriate content, and new resources …