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“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” “Why was …
Snapchat’s rolling out some new safety enhancements for young users, including new warnings on potentially suspicious contacts, improved mitigation measures to stop accounts from sharing age-inappropriate content, and new resources …
TikTok’s making its next push on in-stream commerce, with some users in the U.S. now seeing a new “Shop” tab appear in the app. As you can see in these …
TikTok’s looking to help marketers better connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a new partnership with TransUnion that’ll facilitate multi-touch …
YouTube’s announced some updated ad control options for creators, which are coming later in the year, while it’s also rolling out some new display formats for CTV ads, that better …
Snapchat’s rolling out some new safety enhancements for young users, including new warnings on potentially suspicious contacts, improved mitigation measures to stop accounts from sharing age-inappropriate content, and new resources …
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more.
Pinterest is rolling out a new process that will enable users to find more images and examples that align with their body shape, via an AI-based system that identifies body …
After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, …
Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers …