Rose Alison 
LinkedIn announced it has enhanced its recommendation algorithm with AI to deliver more personalized experiences across the platform. In a blog post, LinkedIn reveals the technical details and engineering work …
By definition, account-based marketing (ABM) is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts …
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to …
Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual.
Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised …
Modern life has become significantly impacted by social media, which serves as a continual source of distraction for many people. If utilized properly, it may also be a robust tool …
Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the …
If you’re wondering what to focus your SEO efforts on next year, our third annual State of SEO report has the first-party data you need to guide your SEO strategy. …
Google announced an expansion of Google AI into their Workspace product, promoting zero trust and digital sovereignty controls. The announcement details steps they are taking to ensure customer data in …
YouTube is testing a new way to ensure that you don’t miss any uploads from your favorite creators in the app. At the same time, it’s also looking to help users …