Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist?
Rose Alison
Canadian Politicians Criticize Meta Over Local News Bans Amid Wildfire Crisis
Meta is in the midst of a moral standoff over its decision to ban news content for Canadian users, with the Canadian Government now looking to put pressure back on …
What’s a Competitive Analysis & How Do You Conduct One?
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?
BeReal Adds Expanded ‘Friends of Friends’ Feed as it Looks to Reignite User Interest
Once the trending app of the moment, authenticity-focused social platform BeReal is now struggling to maintain momentum, as users find that sharing a single image of what they’re up to …
21 Brand Style Guide Examples for Visual Inspiration
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay …
X Will Soon Add Job ‘Matchmaking’ to Help Brands Highlight Relevant Opportunities in the App
As X continues to roll out its new job listings to verified business profiles in the app, it’s also working on another new element, in job “matchmaking” to help users …
How to Make a QR Code in 5 Easy Steps
From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.
TikTok Publishes 2023 Holiday Marketing Guide
Is TikTok part of your holiday marketing plan this year? If so, this will help. This week, TikTok has published its 2023 Holiday Marketing Guide, which includes a range of …
Google AdsLiaison On Performance Max Brand Safety Controls
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to …
YouTube Announces Music Industry Partnership For Responsible AI
Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industries. So far, in 2023, YouTube videos on generative AI have …