Rose Alison 
In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats …
Google Sheets templates help you create better spreadsheets while saving you valuable time.
TikTok’s looking to provide more insight for Shopify merchants that are advertising in the app, with an expansion of its Events API to Shopify actions specifically, which will provide more …
Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. …
Looking to add TikTok into your digital marketing mix for the upcoming holiday push? This will help. TikTok has shared a new guide to the key basics of successful in-app …
![Meta Shares Key Best Practices for Facebook and Instagram Ad Campaigns [Infographic]](https://www.socialmediatoday.com/imgproxy/4Wryvq6Jov3qcYC0gQGjhugJQPqscfS6e66V4ypG2B4/g:ce/rs:fill:770:435:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2R1c2NvdmVyeV9jb21tZXJjZTIucG5n.jpg "Meta Shares Key Best Practices for Facebook and Instagram Ad Campaigns [Infographic]")
Over the past year, Meta has been working to improve its ad targeting processes, in line with the latest data privacy shifts and restrictions, which has also included a bigger …
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when …
You need a free email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else.
This is just another attention-grabbing exercise from Elon, so I don’t want to give it any air. But to clarify, when Elon Musk says this: Block is going to be …
Looking for ways to improve the performance of your Facebook and Instagram ad campaigns this holiday season? Meta’s evolving AI targeting tools could hold the key, with a range of …