DIGITAL MARKETING

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and …

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Companies are currently bracing for a potential economic downturn, and many are searching for a solution to their current woes. Increases in labor costs over the past few years, an …

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When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard …

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Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner. The deal marks Pixel’s first step into football sponsorship …

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As more influencers gravitate toward New York City, the Big Apple is fast becoming the new capital of these digital content creators. The city gives these online stars—many of whom …

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We’re just past the midway point of the year, which means that it’s time to start planning your holiday campaigns, in order to maximize your efforts in the lead-up to …

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As the world is moving toward digitization and innovative technologies, it is creating opportunities and challenges for working women all across the globe. Studies have shown that women are paid …

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WordPress is the most popular content management system (CMS) in the world, with a market share of more than 60%. A big support community and a number of available free …

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Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people …

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