DIGITAL MARKETING

The 7 B2B website essentials: What customers want

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to …

The Ultimate Guide (+ Expert Tips)

by Abdilatif Robyn

Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022, Litmus found that the return could be as high as $36 for every dollar invested.

55% of marketers are using AI in content production

by Abdilatif Robyn

A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how …

15 Beauty Marketing Agencies That Understand Your Industry

by Abdilatif Robyn

The beauty industry is an ever-evolving and highly competitive space. With an increasing number of brands and products vying for consumer attention, it has become essential for businesses to invest …

TikTok Tests New ‘Shop’ Feed with Selected Users

by Abdilatif Robyn

TikTok continues to experiment with new ways to integrate shopping into the app, this time via a new ‘Shop’ tab, side swipeable from the main screen, that’s appearing for some …

Top 5 Ways AI will Change the Future

by Abdilatif Robyn

Artificial Intelligence (AI) is changing the business landscape at a rapid pace. The innovations in the field of technology are accelerating at a speed that sometimes it is challenging to …

A Legal Victory Against CryptBot Malware Distributors

by Abdilatif Robyn

Google is ramping up its efforts to combat cybercrime, as the tech giant recently announced a legal victory against the distributors of the notorious CryptBot malware. Crackdown On Cybercriminals In …

Top Creator Economy & Video Ads Insights From IAB NewFronts

by Abdilatif Robyn

IAB NewFronts, billed as “the world’s largest digital content marketplace,” kicked off on Monday with in-person events in New York City and virtually on IAB.com. The unifying theme of this …

Advanced SEO Audit Techniques: Excel

by Abdilatif Robyn

Preparing and working with data takes a little work, but you’ll be an ol’ pro in no time with a little practice. It really is a lot easier than you …

Meta Begins Blocking Content From Canadian News Publishers

by Abdilatif Robyn

Major search and social platforms are playing hardball in response to Canada’s Online News Act. In a show of force, Meta, Facebook and Instagram’s parent company, locked Canadian users out …