Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content:
- Consumers rank authentic, user-generated content as the most trustworthy form of content.
- 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives.
- Seeing photos and videos from other consumers before making a purchase reduces the likelihood of a return for 69% of shoppers.
