Earlier this year, our team at Terra Dotta sought to better understand the perspectives of international students studying in the US and conducted our recently released 2024 International Student Survey offering valuable insights into students’ preferences, challenges, and aspirations, and providing a roadmap for enhancing US competitiveness in the global education market.
There are a number of factors that underscore the appeal of a US education among international students. In our survey, most respondents said they were influenced by the reputation of American universities, program quality, and job prospects. As international students are very focused when applying to US institutions – 60% applied to one to three universities and 87% received acceptances from one to three universities – it is important for US institutions to differentiate offerings and provide personalised support to stand out in a competitive landscape.
However, the survey also reveals the multifaceted challenges international students face both before and during their time in the US While one-third of respondents anticipated social challenges and expected homesickness prior to their arrival, the data suggests that these concerns often persist after students arrive on campus. For instance, one in five students expressed a need for more academic and social support.
While the US remains a top choice for a global education, it faces stiff competition from other countries – namely Canada, the UK and Australia. Canada offers attractive post-study work policies, although high costs of living and limited program availability in some fields present challenges. The UK’s post-study work visa is appealing, but complex visa processes and concerns about safety and discrimination post-Brexit remain. Australia boasts post-study work rights but grapples with geographic distance. To differentiate itself, the US must address key areas for improvement: budgeting for support programs, student well-being and policy changes.
By actively engaging in policy discussions and advocating for international student interests, institutions can help shape a more welcoming and supportive immigration landscape
Strategic Budgeting for Internationalisation
As 73% of international students said they benefited from orientation programs, and 63% found welcome events helpful, investing in these initiatives, along with social support, career services, and mental health resources, can create a more supportive environment for international students. Aligning resources with international student needs and investing in support services and inclusive campus climates are critical for success and demonstrate a commitment to international student success.
Prioritising International Student Well-being
The survey revealed that half of respondents had safety concerns prior to arriving in the US, and nearly one-third still had concerns about discrimination while studying in the country. Expanding culturally responsive counselling services and developing programs that promote cross-cultural engagement can help students navigate these challenges and build a sense of belonging. Institutions can draw inspiration from successful programs like Baylor University’s friendship program, which pairs international students with peers to help them acclimate to campus life.
Advocating for Supportive Immigration Policies
As more than half of respondents plan to seek employment in the US after graduation, and university policies play a significant role in their decisions, advocating for supportive immigration policies is essential. While two-thirds of respondents were satisfied with current post-study work visa policies and employer sponsorship options, higher education leaders must work with policymakers to maintain and enhance these policies, creating clearer pathways from education to employment and ensuring that international students have opportunities to contribute their skills to the US workforce.
By actively engaging in policy discussions and advocating for international student interests, institutions can help shape a more welcoming and supportive immigration landscape that benefits both students and the US economy.
The International Student Survey findings serve as an important reminder for US higher education to prioritise the needs of international students. Strategic resource allocation, program development, and policy advocacy efforts can demonstrate institutional commitment to international student success.
Ultimately, the goal is to create a globally competitive and inclusive higher education community that prepares international students for success. By providing a high-quality student experience, fostering cross-cultural learning, and equipping students with the skills needed in a global economy, US institutions can strengthen their position as leaders in international education.
Realising this vision will require collaboration among higher education leaders, policymakers, and international education professionals. By investing in the success of international students, we invest in the future of our institutions, communities, and global society.
About the Author: This is a sponsored post by Ron Carson, who serves as Terra Dotta’s CMO. Ron is a regular speaker and mentor on voice of the market, customer acquisition, and customer journeys. Ron holds a bachelor’s degree from Wilfrid Laurier University, earned an MBA from Santa Clara University and completed an Executive Education program at The Wharton School.
