The London-based South Korean fashion designer Eudon Choi on Saturday morning presented a clean and airy collection inspired by the work of Berthe Morisot, a French Impressionist painter from the 19th century, at the garden of St. Paul’s Church in Covent Garden.
“Her work is different from other male Impressionist painters at the time. She portrayed the nonidealized women, and I really wanted to capture the lightness in her work and play around with translucent and opaque fabric in the collection,” Choi said backstage.
The result was a wardrobe fit for those who practice a minimalistic but fashion-savvy lifestyle. The tailorings came with clean lines and the dresses were cut without unnecessary details. Every piece could mix and match with one another and could be worn to almost any occasion, be it business meetings, date nights, or gallery openings.
What Choi wanted people to notice was the amount of work that went into the collection to make that effortless and light quality come to life. Take the grey jacket in the opening look, for example — it was made with lightweight wool that’s classically used for dress-making. The inner structure of the garment was left to a bare minimum, a nod to Giorgio Armani’s signature soft tailoring, according to Choi.
Other highlights in the collection included a fringed satin light pigeon blue top, a yellow maxi dress, a shirt with poppy prints, and pleated wide-leg trousers.
Presented alongside the spring 2024 collection was the brand’s fourth bag collection with Louis Quatorze, a Korean-owned French label, as well as a beauty collaboration with K-beauty giant Laneige.