SPORT TIME: Iceberg now has a golf line.
The line is a licensed collection and part of a five-year partnership with its Korean partner Amcr and includes men’s and women’s golf apparel and accessories.
It will officially launch with the spring 2024 collection and will be available for sale in selected flagships and department stores only in Korea and worldwide on the brand’s official website.
Paolo Gerani, Gilmar’s chief executive officer and Iceberg director, said “The brand has always been close to the world of sports and we have teamed up with a renowned partner like AmazingCre to jump at the opportunity to debut in a field where millions of athletes practice.”
Amcr CEO Paul Bae stated that “Iceberg Golf will show a new charm by combining the expertise and fashion which are essential for premium golf wear.”
AmazingCre, Amcr’s brand of high-end golf clothing, was launched in 2015 in the U.S. and it featured golf equipment with a technical design based on hydrodynamics. The brand, which guarantees the best performance with high flexibility and keen sense of Italian fabric, was also the title sponsor of AmazingCre Portland Classic, the longest running non-major championship on the LPGA Tour, in 2022.
Iceberg is controlled by Gilmar Group. James Long was first named Iceberg’s menswear designer, succeeding Federico Curradi, at the end of 2015 and six months later, the company also handed him the creative direction of Iceberg’s womenswear line, which was previously designed by Arthur Arbesser. Along with managing its house brands, Iceberg and Ice Play, Gilmar Group produces and distributes the collections of Paolo Pecora. In addition, the company acquired a minority stake in 2112 Srl, the company operating the No. 21 label, in 2015.