In-Sport Fashions inks Canadian distribution deal with Allbirds

Canadian distributor In-Sport Fashions has inked a distribution deal with sustainable footwear brand Allbirds.

As of September 15, In-Sport Fashions will become the distributor for Allbirds products in all Canadian channels of operations including retail locations and allbirds.ca. The collaboration will be followed by the opening of wholesale partners.

Under this new distribution agreement, In-Sport Fashions will leverage its expansive network of retailers and distribution avenues to make Allbirds’s product line accessible to customers across Canada.

“We are excited to partner with the team at In-Sport to further grow the Allbirds brand across Canada. The In-Sport track record with other brands speaks for itself, and we are looking forward to building on all the success the brand has had in the country already,” said Travis Boyce, VP of business development at Allbirds. 

Allbirds is known for its sustainable and pioneering footwear designs, earning it international recognition for its consistent commitment to eco-friendly practices — principles that are in line with In-Sport Fashions.

“It is a pleasure to collaborate with Allbirds, becoming their exclusive partner in Canada. The brand’s unwavering focus on sustainability, combined with its knack for blending comfort with style, mirrors our own company ethos. We are eager to set forth on this collective journey, aiming to create a significant positive ecological footprint,” said Karine Laforest and Andrew Nelson, co-owners of In-Sport Fashions.