Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
L’Eggo my Eggo cream liqueur
With brunch season in full swing, Eggo is giving consumers a boozy-filled way to enjoy the breakfast offering.
Kellogg is partnering with spirit specialists from Sugarlands Distilling Co. on a brunch-inspired innovation: Eggo Brunch in a Jar Sippin‘ Cream.
Inspired by classic brunch flavors, the creamy liqueur blends the flavors of toasted Eggo waffles, maple syrup and butter, with a hint of smoky bacon. The alcoholic liqueur, which has a 20% alcohol by volume, is designed to go together with Eggo waffles, or in an evening cocktail.
The Sippin’ Cream, unsurprisingly, is targeted at adults as a way to give them time to unwind and relax. Nearly half of all adults said it feels like a treat to go out for brunch, Kellogg noted, citing July 2022 data from Kantar Profiles/Mintel.
“Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones,” Joe Beauprez, Senior Director of Marketing for Frozen Foods, said in a statement. “Whether parents want to punch up a weekend brunch or savor some of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat.”
While the Sippin‘ Cream is unlikely to ever become a major revenue generator for the Michigan-based Kellogg, it will help draw attention to the product among a key demographic responsible for buying Eggo: parents.
The liqueur could be a reminder to buy the alcohol for them and a box of the popular waffles for their children, especially with schools starting across the U.S.
Kellogg, which generated more than $15 billion in net sales in 2022, received about $800 million of it from Eggo, according to a recent company presentation.
It’s not Kellogg’s first foray into the alcohol space. Last year, it worked with Sugarlands Distilling to create Eggo Nog for the holidays. And in 2019, it partnered with Salford Brewery in England to create IPAs using upcycled cereal from its portfolio, including Rice Krispies and Cocoa Krispies (known as Coco Pops in the U.K.)
– Christopher Doering
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Courtesy of Entenmann’s
Entenmann’s adds another first to its lineup – refrigerated cookie dough
Entenmann’s opened its first bakery in the Flatbush section of Brooklyn in 1898. William Entenmann learned to bake from his father in Germany and opened his first bakery in the neighborhood, “making rolls and delivering them from a horse-drawn wagon,” the New York Times reported. Now, you can buy some of the iconic bakery’s cookie dough in a refrigerated section of a grocery store and make them at home.
The baked goods brand, now owned by Bimbo Bakeries USA, produces more than 100 products, including donuts, cakes, danishes, cookies and snacks. As companies look to squeeze more revenue from already well-known brands, Bimbo sees an opportunity to take its popular Entenmann’s into new categories. In April of this year, Entenmann’s entered the ice cream aisle. The new cookie dough launch brings it into the refrigerated section.
“We’re excited to introduce both nostalgic favorites and innovative flavor combinations in this new, convenient format,” Alicia Rosas, vice president of Innovation at Bimbo Bakeries USA, said in a press release. “Our ready-to-bake cookies are designed to bring pure joy and an unforgettable taste experience to every bite just like our iconic baked goods.”
Just in time for the fall baking season, the baked goods giant is offering up four ready-to-bake flavors of cookies: Glazed Donut, Chocolate Chip, Chocolate Brownie and Cinnamon Toffee.
The refrigerated dough is available at more than 2,000 Albertsons-owned stores nationwide.
Moving the iconic brand into more sections of the grocery store also brings in more attention and sales possibilities. Could the brand one day market its coffee cakes in ready-to-bake mixes? Legend has it that Frank Sinatra placed weekly orders for an Entenmann’s crumb coffee cake in the 1950s. If only he could make his own at home.
–Rose Palazzolo
Permission granted by Siete
Siete and Sweetgreen collaborate to make a crunchy new menu item
What better way to make a salad more exciting than with the crunchiness of a potato chip.
Sweetgreen and Siete Foods, the better-for-you Mexican-American food brand, partnered to create a new potato chip flavor: Green Goddess Ranch with a Hint of Poblano. It is inspired by Sweetgreen’s fan-favorite Green Goddess Ranch dressing.
As part of the “partnerchip,” the mission-driven health food restaurant will also be serving Siete’s Sea Salt Kettle Cooked Potato Chips, one of its most popular, at its restaurants.
Siete Foods began in 2014 when co-founder and president Veronica Garza experienced life-altering autoimmune conditions. Her family of seven — which inspired the company name Siete — learned about how food could be used as a healing mechanism.
Siete is known for taking Mexican-American classics and recreating them with better-for-you ingredients, without sacrificing taste.
In early 2021, the company came out with its line of Kettle Cooked Potato Chips, which the company said was a tribute to its Mexican-American roots. Until now, the kettle-cooked product line included four flavors: Dairy-Free Fuego, Sea Salt, Chipotle Barbeque and Hint of Serrano Sea Salt and Vinegar.
Sweetgreen, the popular quick-service restaurant known for its salads and bowls, and Siete have a “shared ethos and a mutual obsession with each other’s food,” the companies said. Their goal with the new product was to combine an “iconic salad dressing flavor profile” with Siete’s chip to make a crunchy menu option.
This is Sweetgreen’s first-ever chip product. It will be sold exclusively at its more than 200 locations nationwide.
-Elizabeth Flood