Natori RTW Spring 2024 – WWD

“We have to be consistent but I think the difference is having a focus on the core and solids. Last spring there was a hurricane of prints, but we started this idea with fall and continued it so it takes you from day to night,” said Josie Natori during a showroom appointment.

The designer’s spring collection did include a few of her signature artful prints in a mix of blues, greens, bright berry red, yellow and neutrals, but the hues were mostly expanded upon in textural, easy feminine silhouettes with an artisanal presence. Most notable was Natori’s black-and-white tunic or colorful dress, each made up of collaged hand-embroidered guipure lace florals. 

For day, highlights ranged from new kimono wrap tops (cotton poplin and linen) and cutout eyelet- and floral-embroidered dresses to Mod-ish cotton jacquard styles. Newness came in the form of 3D-floral embellishments on signature obi belts and boleros and a selection of tops, suiting and dresses, each in a new techno cotton poplin fabrication (which came in two weights). Other new core fabrications included raffia (as seen through a pretty blue frock), cotton taffeta and linen. 

Topped off with a selection of new embroidered raffia hats (her debut fall versions were noted to have sold out quickly), the looks exuded subtle, colorful ease.

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