No Michelin star? No problem – chef of Peach Blossoms in Singapore on forging his path and finding recognition

Chong was not optimistic about his chances of receiving a star, but decided to go in the end.

“In the ballroom, when fellow chef friends came to say hello, the camera popped up sharply at me and, just as fast, it left knowing that I was not part of [the winners],” he says.

He was correct: Peach Blossoms did not receive a star that night.

The inside of Peach Blossoms at the Parkroyal Collection Marina Bay in Singapore. Photo: Peach Blossoms

Michelin star or not, Chong, 41, has put in a lot of effort to establish himself on the gastronomic scene.

He has turned Peach Blossoms into a contemporary Chinese restaurant and it has seen a threefold increase in revenue since the start of his tenure in 2017 – when the hotel was still called the Marina Mandarin Singapore.

Despite great reviews, Michelin’s inspectors did not think it was enough – but over the past two years, while many Michelin-star restaurants have struggled with business, the queues to get into Peach Blossoms have only grown longer.

This year, Peach Blossoms debuted at 74 on the 51-100 longlist of Asia’s 50 Best Restaurants, making it the highest-placed Chinese restaurant in Singapore in the category.

“It shows that I am going in the right direction. And no matter how busy I am in the kitchen, I always make a point of checking on guests in the dining room to see how they are reacting,” says Chong.

“Even if it’s just a knit of the brow, I’d have my staff find out more right away. The comments we received would be added to my contact list, right next to diners’ names, so the next time they came, I could tailor their experience.”

When I pointed out that something was wrong, they told me to cook [it] myself

Edward Chong, executive Chinese chef of Peach Blossoms

On June 18, when the Michelin Guide plans to announce its selections for 2024, Chong will find out if he has done enough in the past 12 months to earn that coveted star.

Peach Blossoms opened in 1987 and was initially known for its classic pushcart buffet-style dim sum – something that was favourably received by diners. Chong, however, was not at all impressed that the food was prepared in central kitchens and reheated in microwaves before being served.

“When I took over [in 2017], I made the decision to do away with the buffet,” he says. “In hindsight, that was the riskiest decision I’ve made in my career. I could have been asked to go. ”

Then in his mid-30s, Chong’s vision for a modernised, fresh take on Chinese cuisine did not sit well with the restaurant’s long-time crew.

“When I pointed out that something was wrong, they told me to cook [it] myself. Thankfully, I could handle the cooking,” he grins.

Regulars stopped coming when he eliminated the buffet, which caused sales to drop by more than 60 per cent. Despite this, he did not give up.

Chong (centre) with his culinary and service team at Peach Blossoms. Photo: Peach Blossoms

His perseverance did not go unnoticed: Chong was crowned rising chef of the year at the Singaporean culinary event Asian Masters 2019 – the restaurant’s first honour in 30 years – and Asian cuisine chef of the year at the World Gourmet Awards 2019.

The hotel – and Peach Blossoms – underwent a S$45 million (US$33.4 million) renovation during the Covid-19 pandemic, and the restaurant reopened in December 2020.
During the refurbishment period Chong met chef, culinary researcher and food consultant David Yip, who would be instrumental in helping Chong develop a style he could call his own.

“I just told him the food was edible. There was just too much of [his mentors] Sam Leong and Yong Bing Ngen’s influences in his plates,” Yip says with a chuckle, referring to two stalwarts of Singapore’s Chinese culinary scene. “It was lacking in personal style and there was nothing memorable.”

Chong – who hails from Negeri Sembilan, Malaysia, on the Malay Peninsula’s southwest coast, a region known for hakka mee (minced pork noodles) and siew pau (barbecued pork buns) – came to Singapore to find restaurant work in his late teens and refined his skills under the tutelage of Yong and Leong.

Chong says that since he had never formally trained in a traditional Chinese restaurant, it was Yip who taught him about the nuances of the cuisine and how to layer flavours. With his help, Chong developed a modern Chinese cuisine that also reflects his upbringing.

Peach Blossoms’ fillet of marble goby in spicy pineapple sauce. Photo: Peach Blossoms
At Peach Blossoms, Chong presents a Nanyang, or Southeast Asian, twist on marble goby with crispy scales, made by pouring hot oil over the fish in quick movements to puff up the scales, before deep frying it; the fish is served with house-made spicy pineapple sauce that is cooked with ginger flower, lemongrass and chinchalok – a spicy Malay relish of chilli, lime and shallot.

Towards the end of the meal, he serves a sweet-tangy buah kedondong (great hog plum) sorbet palate cleanser, to remind diners of the region and its flavours.

Chong is now much more intentional when it comes to incorporating Southeast Asian touches in his menu. “I am passionate about these ingredients, and I want to find a new age and international audience for the modern Chinese cuisine I am presenting.”

Chong often dines at restaurants that specialise in contemporary Asian cuisine to better understand the heritage flavours brought by Chinese migrants to Singapore and the surrounding region, and how to give them an uplift in his dishes.

It is why he uses premium Asian produce to prepare dishes on Peach Blossoms’ menu. One of his favourites is abalone from Jeju, South Korea, which he serves with hand-chopped chicken mousse and hairy fig in a flavourful consommé.

His food is often visually striking; his deep-fried “cigar” rolls loaded with black truffle, foie gras, snow crab and prawn mousse are a conversation starter.

Peach Blossoms’ braised mung bean noodles in crab roe collagen. Photo: Peach Blossoms

Instead of the usual fried rice or noodles, Chong might present kombu and dried scallop porridge topped with a chargrilled sous-vide lobster, or an Instagram-worthy dish of braised mung bean noodles in crab roe collagen, with crab roe bottarga shaved over it tableside – inspired by the truffle shavings you might get in European cuisine.

The log-shaped bottarga is made by marinating the roe of Sri Lankan crabs in 10-year-old Shaoxing rice wine overnight and baking it slowly at a low temperature.

“Every part of the Sri Lankan crab is used. The claw is served on the dish, the flesh used in the sauce, the shells boiled into a stock and the roe in a bottarga,” he explains.

Chong hopes that his creations will gain wider recognition, and in recent months he has held numerous collaborations with other chefs to get his name out there.

In October 2023, Peach Blossoms staged a collaboration with Thitid “Ton” Tassanakajohn of Le Du (Bangkok), first on the Asia’s 50 Best Restaurants 2023 list; Antonio Iacoviello of one-Michelin-star Gucci Osteria da Massimo Bottura (Tokyo); and Jun Lee of two-Michelin-star Soigné (Seoul).
Shortly after that, Chong held a four-hands event with Johnny Tsai of Taipei’s one-Michelin-star T+T. This April, Chong partnered with ArChan Chan of Hong Kong’s Ho Lee Fook to serve an eight-course menu highlighting contemporary Chinese fine cuisine.
Chong keeps himself grounded by taking one day off a week to reflect and to plan for the future. Photo: Peach Blossoms

It is a far cry from the days when he would reach out to other chefs on social media to no avail. “No one [would get] back to me,” he recollects.

That is no longer the case – now, invitations stream in from all over the world, asking for collaboration opportunities as well as requests for him to cook for billionaires and at private functions and events.

Chong is thankful for everything that has come his way, and he keeps himself grounded by taking one day off a week to reflect and to plan for the future.

“Who will carry the torch after my batch?” he muses. “In recent years, we’ve seen an increase in the number of young individuals applying to work in my kitchen, and this is extremely encouraging.”

He wants Peach Blossoms to be one of the first places that springs to mind when diners think of contemporary Chinese fine-dining food.

“As for the star, it will be a bonus if we get one, especially for my team who have been supporting me all this while.”

Looking back on his 20-year journey, Chong says: “I used to get nervous in front of authority, but I’m feeling more confident and bolder now. This is the best thing I’ve done for myself.”

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