There’s simply no denying the fact that shopping online is far more convenient than standing for hours in fitting room queues, but nothing quite beats the feeling of getting up close and personal with a piece of clothing before committing to buy. That jumper that looked red on the website can turn out to be dark pink, and the mohair coat that looked like a fun, statement piece can be a lot less charming when it starts to shed everywhere. So dear reader, I’m happy to say this is where I come in.
At Who What Wear we’re committed to trawling through the stores both online and IRL to bring you an edit of the very best pieces really worth investing in, and I decided to take to the high street to find the hidden gems in one of our current faves—Massimo Dutti.
Zara’s elevated older-sister specialises in the kind of quiet luxury clothing, shoes, and accessories that no one will believe are high street purchases. Think low-maintenance, high-impact cotton separates, cashmere knits, structured blazers and elegant outerwear with designer potential. This season’s offering is a particularly chic approach to autumn, and the rails were packed full of pieces I immediately wanted to share. So, if you’re looking for an honest review of Massimo Dutti’s latest drop before you click “add to basket”, keep scrolling for the seven key pieces pieces I tried on in my local store, and wanted to immediately take home with me.