Pokémon announces unexpected collaboration with the Van Gogh Museum|Arab News Japan

Arab News Japan

The Pokémon company has revealed the official trailer for the surprising upcoming collaboration with the Van Gogh Museum, which is set to be released on September 28.

The trailer, released on September 12, showcases Pokémon’s beloved Pikachu and Eevee running through a field of sunflowers and windmills, which are elements that the late Dutch artist used frequently in his paintings.

Later, the sky morphs into Van Gogh’s post-impressionist style using his signature brush strokes, leaving the two Pokémon creatures in awe. The sunflowers transform into multiple Sunflora, the Pokémon plant, who run to Pikachu and Eevee. 

The ending scene of the trailer. (YouTube)

While no further clues or information about what the collaboration is, a painting of Sunflora drawn in the style of Van Gogh is revealed at the end of the trailer.

Sunflora painting in the style of the late Dutch painter. (YouTube)

Located in Amsterdam, the Van Gogh museum is one of the most popular museums in the world, offering the biggest collection of paintings, drawings, and letters by one of the most influential artists in the world Vincent Willem van Gogh.

The Van Gogh Museum and the Pokémon Company have announced a variety of collaborations separately in the last few years. In 2022, the Van Gogh Museum collaborated with the Dutch brand MUD Jeans, offering denim pieces that featured the late artist’s handwriting. 

On the other hand, Pokémon collaborated with JAPAN HOUSE in Los Angeles earlier this year for an exhibition that features different depictions of Pokémon characters using traditional Japanese craft.

Pikachu cups made for Pokémon’s exhibition with JAPAN HOUSE LA. (JAPAN HOUSE’s website)

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