Customers will now be able to select children’s clothing online and pick it up in store at locations such as Hackney, Hammersmith, Oxford Street and both Westfield shopping centres. Primark noted that the launch comes” just in time for the back-to-school season”.
It also noted that the launch means that customers will now be able to pick up items that might only be available at the largest primark stores at a much wider range of sites.
Orders must be at least £10 and are available to collect from two days after they have been placed.
The trial had initially covered 25 stores in the North West of England.
Kari Rodgers, UK retail director at Primark, said: “It’s a really exciting moment for us as we take our Click and Collect trial to the next level and bring it to 32 of our stores in and around London. This means the service is now available in around a third of our UK stores, giving even more customers the added choice and convenience Click and Collect offers and complementing experience within our stores.
“The feedback we’ve had from customers in the stores already in the trial has been really encouraging so we’re looking forward to learning more as we expand the trial further.”
The full list of stores joining the trial in London are:
- Bexleyheath, The Broadway, DA6 7HF
- Bluewater, Upper Thames Walk, DA9 9SQ
- Bromley, 162 High Street, BR1 1HE
- Charlton, Brocklebank Retail Park, SE7 7SX
- Croydon, 5 – 9 North End, High Street, CR9 1SX
- Dartford, 58 – 60 High Street, DA1 1DE
- Ealing, Ealing Broadway Centre, W5 5JY
- East Ham, 51 High Street North, E6 1HZ
- Hackney, 365 – 371 Mare Street, E8 1HY
- Hammersmith, Kings Mall Shopping Centre, W6 0PZ
- Harrow, St Ann’s Shopping Centre, HA1 1AT
- Hounslow, 165 – 169 High Street, TW3 1QL
- Ilford, 129-133 High Rd, IG1 1DE
- Kilburn, 54 – 56 High Street, NW6 4HJ
- Kingston, 76 Eden Street, KT1 1DJ
- Lakeside Shopping Centre, RM20 2ZP
- London Oxford Street East, 14-28 Oxford Street, W1D 1AU
- London Oxford Street West, 499 – 517 Oxford Street, W1K 7DA
- Lewisham, Lewisham High Street, SE13 6JL
- Peckham, 51- 57 Rye Lane, SE15 5EY
- Romford, 33 – 35 South Street, RM1 1NJ
- Staines, Elmsleigh Shopping Centre, TW18 4QB
- Stratford, Westfield Stratford City, E20 1EL
- Sutton, St. Nicholas Shopping Centre, SM1 1AX
- Tooting, 31 – 39 Mitcham Road, SW17 9PA
- Uxbridge, 1 Chequers Mall, UB8 1LN
- Wandsworth, 32-34 Southside, SW18 4TF
- Watford, 109-111 High Street, WD17 2TA
- Wembley, 508 High Road, HA9 7BS
- White City, Westfield London Shopping Centre, W12 7GF
- Wood Green, The Mall, High Road, N22 6YQ
- Woolwich, 18 – 28 Hare Street, SE18 6LZ