Scooter Braun controversy: Why are major clients including Ariana Grande and Demi Lovato parting ways?

Taylor Swift slams Scooter Braun, ‘poisonous male privilege’ in Billboard speech

Scooter Braun, one of the world’s biggest music managers, appeared unbothered at reports this week that two of his star clients have parted ways with him.

This week, it was claimed that pop star Demi Lovato and singer, actor and West End star Idina Menzel had exited Braun’s SB projects. Sources close to both artists confirmed this to The Independent.

The Independent has contacted Braun’s representatives for comment.

Rumours have been circulating that pop singer Ariana Grande and Justin Bieber, both of whom have been with Braun since they launched their debut albums, are also set to split from the 42-year-old’s management services.

However, Bieber and Braun’s representatives denied the pair were severing professional ties.

On Twitter/X on Tuesday (22 August), Braun broke his silence by poking fun at the speculation, writing: “Breaking news… I’m no longer managing myself.”

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What has Scooter Braun said about reported talent exodus?

Just yesterday (Tuesday, 22 August), Scooter Braun reacted to Idina Menzel and Demi Lovato’s consecutive departures.

In a tongue-in-cheek tweet, the media manager posted: “Breaking news… I’m no longer managing myself.”

Scooter Braun (left) and Demi Lovato

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Music mogul has reacted to multiple reports of stars leaving his music management firm this week

Inga Parkel24 August 2023 02:00

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Who does Scooter Braun manage?

Aside from all of the rumoured artists, including Justin Bieber, Ariana Grande, Idina Menzel and Demi Lovato, who have reportedly severed ties with Scooter Braun, he has maintained a long list of A-list clients over the years.

Carly Rae Jepsen, the Black Eyed Peas, Ashley Graham, Usher, Hilary Duff, David Guetta, Dan + Shay, Psy, Tori Kelly, Lil Dicky, The Wanted, Swedish House Mafia’s Steve Angello, Quavo and The Kid Laroi are just among some of Braun’s best-known talent.

Inga Parkel24 August 2023 01:00

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Scooter Braun is said to be ‘getting out of management’, source claims

While the rumour mill has begun churning with all sorts of reports citing unnamed sources offering explanations as to what’s happening with Scooter Braun’s music managing empire, one source has claimed Braun is simply “getting out of management”.

“He has been for years. That’s the real story,” a source told Variety in a new report.

Meanwhile, another conflicting source told the outlet: “He’s imploding.

“It’s a different world since the pandemic. You just can’t be an asshole like that anymore.”

Inga Parkel24 August 2023 00:00

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Idina Menzel is the latest to split from Scooter Braun, following Demi Lovato

In the last few days, Scooter Braun has faced what appears to be an extreme exodus of clients reportedly cutting ties with him professionally, with Idina Menzel being the latest to part ways with him.

Idina Menzel (left) and Scooter Braun

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‘Frozen’ star joins Demi Lovato and Ariana Grande in leaving Braun’s management

Inga Parkel23 August 2023 23:00

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In April 2021, BTS’s record label HYBE merged with Ithaca Holdings, Scooter Braun’s company that managed former clients, including Ariana Grande.

As reported by Variety, HYBE (formerly known as Big Hit Entertainment) bought a 100 per cent stake in Ithaca Holdings through its subsidiary HYBE America.

The sale included SB Projects and its clients such as Bieber, Grande and Demi Lovato, as well as Taylor Swift’s former record label Big Machine Label Group (BMLG).

Jung Kook of BTS performing

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Deal will bring together K-pop acts with artists such as Justin Bieber and Ariana Grande

Inga Parkel23 August 2023 22:00

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Some sources have told Variety that Justin Bieber and Ariana Grande aren’t leaving Scooter Braun’s company, but rather the manager is continuing to step back from day-to-day management to focus on his role as CEO of HYBE America.

“All of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO,” the source said. “People are spreading rumors based on what they know, but they are off. Scooter’s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like.”

However, other sources insist that Bieber, who recently “cleaned house” and brought in a new attorney, agency, and business manager, is set on leaving SB Projects.

Inga Parkel23 August 2023 21:00

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All the stars who have reportedly parted ways with Scooter Braun

Music mega-manager Scooter Braun is facing an exodus of clients this week as multiple stars reportedly rescind his services.

Below are all the clients to have reportedly left Braun’s management.

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Ariana Grande and Demi Lovato are among the stars reported to have cut ties professionally with Braun

Inga Parkel23 August 2023 20:00

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Pharrell Williams responded to ‘unfortunate’ feud between Taylor Swift and Scooter Braun

Amid the former drama between Taylor Swift and Scooter Braun, Pharrell Williams had commented on their “unfortunate” feud.

“It’s really unfortunate, you know. There was room for him to make his acquisition because that’s just the way the business is, and I felt for her and not being able to be in control of it,” the “Happy“ singer/producer said in a 2020 interview with Variety.

“There’s a system in place that’s just all wrong. He’s a businessman and he also represents artists, so from his point of view he’s just making an acquisition of something that he felt would be a good investment. But the artist should have the opportunity [to retain ownership], and I don’t know whether she did or she didn’t.

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‘There’s a system in place that’s just all wrong,’ the ‘Happy’ singer/producer said

Inga Parkel23 August 2023 19:00

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Scooter Braun previously claimed Taylor Swift feud was ‘confusing’ and ‘not based on anything factual’

A few years after Taylor Swift blew the lid off Scooter Braun’s purchase of her longtime label, Big Machine Records, in 2019, the music manager claimed he found the feud “confusing” and “not based on anything factual”.

In a 2021 interview with Variety, Braun commented on the public fallout with Swift, who is currently re-recording the masters to her first albums with Universal Music Group.

“I regret and it makes me sad that Taylor had that reaction to the deal,” Braun said. “All of what happened has been very confusing and not based on anything factual. I don’t know what story she was told. I asked for her to sit down with me several times, but she refused. I offered to sell her the catalog back and went under NDA, but her team refused. It all seems very unfortunate. Open communication is important and can lead to understanding. She and I only met briefly three or four times in the past, and all our interactions were really friendly and kind. I find her to be an incredibly talented artist and wish her nothing but the best.”

In November 2020, Swift said, “[Braun] would never even quote my team a price” and that she was asked to sign a non-disclosure agreement that would “silence [her] forever.” Braun’s team disputes the claim.

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‘I regret and it makes me sad that Taylor had that reaction to the deal’

Inga Parkel23 August 2023 18:00

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What is Scooter Braun’s net worth?

The now 42-year-old Braun, who successfully forged a reputation for himself as a well-connected party promoter, has gained widespread notoriety for not only launching Justin Bieber to stardom but also for managing other A-listers like Demi Lovato and Ariana Grande.

In building his self-made empire over the years, Braun has made himself a cushy net worth of $500m (£392.6m), according to celebritynetworth.com.

Inga Parkel23 August 2023 17:30

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