Republican presidential candidate and former U.S. President Donald Trump attends a watch party event to mark the Super Tuesday primary elections at his Mar-a-Lago property, in Palm Beach, Florida, U.S. March 5, 2024.
Marco Bello | Reuters
Donald Trump’s reelection campaign has begun to see see warning signs that the small-dollar donors who fueled Trump’s last run for the White House have slowed down donations to the former president in 2024, according to people familiar with the matter.
Since late last year, members of Trump’s team have been warned by Republican Party advisers that their small-dollar donor base could be shrinking, said the sources, who were granted anonymity to discuss internal campaign discussions.
Some have even been told there may not be much that the former president or his campaign can do to win these donors back, these people explained.
The drop in Trump’s small-dollar contributors could be significant obstacle as the former president faces a well funded incumbent president, Democrat Joe Biden.
Falling behind Biden
Evidence from earlier in the 2024 election cycle already hinted at an erosion of Trump’s small-dollar donor base, made up of donations of $200 or less.
In 2023, Trump’s reelection campaign raised 62.5% less money from small-dollar donors than it did in 2019, the year before the last presidential election.
In January of this year, Trump’s campaign reported raising around $3 million from small-dollar donors, according to data from OpenSecrets.
This may sound like a lot of money, but consider that Biden’s political operation raised nearly $2 million in just one day, Feb. 29, according to a Biden campaign spokesman.
Presidential campaigns have until March 20 to file their February fundraising disclosures to the Federal Election Commission and the public. Ahead of that, both sides try to shape the narrative by either playing up expectations, or tamping them down.
For example, Biden’s campaign announced that it raised $10 million in just the 24 hours following the president’s March 7 State of the Union address. But those numbers won’t be disclosed to the FEC until next month.
U.S. President Joe Biden delivers the State of the Union address at the U.S. Capitol in Washington, D.C., March 7, 2024.
Elizabeth Frantz | Reuters
Meanwhile, Trump’s campaign told The New York Times that February was their strongest month so far in the 2024 campaign cycle for small-dollar donations. When CNBC asked a Trump spokesperson precisely how much Trump had raised, the campaign did not reply.
One thing nobody disputes is that dollar donors are critical to Trump’s ability to raise enough money to fund his presidential campaign. During his failed 2020 reelection campaign, the $378 million Trump raised from small-dollar contributions represented almost half of the total cash that Trump raised.
The lion’s share of this money was raised during the final year of the campaign. Between Jan. 1 and Dec. 31, 2020, Trump’s campaign raised over $264 million from small-dollar supporters.
Trump’s struggle with small-dollar contributors so far this quarter could be due to donors not engaging as much with his often bombastic online donor pitches as they have in the past. It could also be the result of donor fatigue after nearly nine years of helping Trump, people close to the Trump fundraising effort acknowledged.
Problems with big money
The drop in Trump’s small-dollar donations is magnified by another problem he faces: many wealthy Republican donors have yet to commit to giving millions of dollars toward a pro-Trump political action committee, or to using their extensive networks to raise money for Trump’s campaign, according to people familiar with the matter.
Beyond Trump-specific entities, some donors are also hesitant to fund the Republican National Committee, or a newly created joint fundraising committee that will raise money for the RNC, Trump’s campaign and dozens of state GOP parties, according to people briefed on the matter.
Their reluctance stems, in part, from concerns that the RNC will use their money not to help elect Republicans, but to pay for Trump’s extensive legal fees, sources said.
Republican leaders insist they have no such plans. But recent developments within the Trump campaign and the party suggest that donors’ concerns might be warranted.
Former US President Donald Trump sits at the New York State Supreme Court during the civil fraud trial against the Trump Organization, in New York City on January 11, 2024.
Shannon Stapleton | AFP | Getty Images
A newly established joint fundraising committee, the Trump 47 Committee, plans to split proceeds between the RNC, Trump’s campaign, state parties and — crucially — Save America, the Trump-affiliated leadership PAC that spent $24 million on the former president’s legal bills in the latter half of 2023.
The RNC did not reply to a request for comment on the committee from CNBC.
Joint fundraising committees like Trump 47 are allowed to accept nearly $1 million from each individual donor.
Biden and Democrats have a similar joint committee, and in January alone, at least five individuals wrote checks for more than $900,000 each to the effort, dubbed Biden Victory.
But outside of longtime Trump allies like veteran investors John Paulson and Howard Lutnick, Trump has not received pledges or contributions from many other wealthy Republicans, sources familiar with the matter told CNBC.
Other major Republican donors who could eventually back Trump again include Blackstone CEO Steve Schwarzman, and casino executive Miriam Adelson.
Miriam Adelson speaks onstage during the 24th annual Keep Memory Alive benefit for the Cleveland Clinic Lou Ruvo Center for Brain Health at MGM Grand Garden Arena on March 7, 2020, in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Keep Memory Alive)
Denise Truscello | Getty Images
New York businessman Stephen Louro told CNBC he plans to host Trump for a fundraiser later this year in the Hamptons. The event will feature Trump and Republican lawmakers who represent Long Island’s congressional districts. Louro said he plans to hold a demonstration of a jet suit at his home for guests.
But Louro represents a rare commitment among New York’s deep ranks of Republican donors.
There are very few fundraising events currently scheduled to benefit Trump’s campaign in the coming months within the Empire State, a well-known political adviser told CNBC.
Trump is also expected to attend the New York Republican Party’s annual gala in April, according a person briefed on the matter. That event will feature Republican Texas Gov. Gregg Abbott and Rep. Elise Stefanik, R-N.Y., a longtime Trump ally who could end up being Trump’s running mate, according to the invitation.
The former president’s busy schedule of courtroom appearances could also be holding him back from attending events, said a Republican fundraiser and Trump ally.
Trump “has to be at the event [in order to raise money]. How do you get there if you’re in court?” this person asked. “The enthusiasm for voting for him is there. Maybe the enthusiasm in terms of giving may not be there.”
Chasing Haley donors
This includes — critically — Republicans who gave money to Trump’s toughest primary opponent, former South Carolina Gov. Nikki Haley.
Earlier this year, Trump threatened to blacklist Haley donors from his campaign.
“Anybody that makes a ‘Contribution’ to [Haley] from this moment forth, will be permanently barred from the MAGA camp. We don’t want them, and will not accept them,” he wrote on Truth Social Jan. 24.
But the threat only made it that much harder for Trump’s campaign to recruit former Haley donors to Trump’s team, some of whom they spoke to as recently as March 4.
So far, few of them have made the leap from Haley’s camp to Trump’s.
Former South Carolina Governor Nikki Haley speaks at the third Republican candidates’ U.S. presidential debate of the 2024 U.S. presidential campaign hosted by NBC News at the Adrienne Arsht Center for the Performing Arts in Miami, Florida, U.S., November 8, 2023.
Mike Segar | Reuters
In some cases, they have ruled out Trump altogether, and committed to either helping Biden or to raising money for Republicans locked in tight congressional races instead, sources explained.
A former Haley fundraiser told CNBC how an investment banker explained to him that while the person was no fan of Biden’s, they may not end up supporting Trump out of concern the former president will say things that could embarrass his wealthy supporters.
The previous Haley fundraising adviser also described how the CEO of a major investment advisory firm told him they did not want to give to Trump or the RNC, out of concern that being publicly associated with the former president would be embarrassing.
Trump’s allies still hope to recruit billionaire investor and former Haley backer Paul Singer, according to people familiar with the matter. Singer gave $5 million to a pro-Haley super PAC in December, according to an FEC filing.
Paul Singer
David A. Grogan | CNBC
But Singer has yet to decide whether he will support Trump, according to a person familiar with the matter. Members of Singer’s donor group, the American Opportunity Alliance, are meeting for dinner in Washington D.C. on Tuesday to discuss “the future of conservatism,” according to a person familiar with the upcoming confab.
There, Singer’s allies may discuss whether to start helping Trump with their wallets. It was unclear Monday if Singer planned to attend the dinner.
Diminishing returns
The struggles for Trump’s online and overall small-dollar fundraising efforts were clear to some of Trump’s advisers before the Republican National Committee recently met in Houston, according to a party fundraiser.
Less than a year ago, on April 4, 2023, Trump raised nearly $4 million online the day he pled not guilty to his first indictment in New York, for falsifying business records, according to Politico.
At the time, it was Trump’s single best online fundraising day of the year. “The first indictment was huge for everybody,” this fundraiser explained, referring to Trump’s online small-dollar fundraising efforts.
Fast forward to June 13, when Trump was in court over his handling of classified government records. That day, the former president only raised $1.3 million from just over 35,000 donors.
Lara Trump addresses the audience as her father-in-law, former U.S. President Donald Trump, looks on at the North Carolina GOP convention dinner in Greenville, North Carolina, U.S. June 5, 2021.
Jonathan Drake | Reuters
On Wednesday, newly elected RNC co-chair Lara Trump said the committee had just had its “largest digital fundraising weekend since 2020” after she and fellow Trump ally Michael Whatley were chosen to run the committee.
That strong weekend, however, represents a rarity for Trump so far this cycle with online donations, including through the first quarter of 2024, according to the GOP fundraiser.
“New leadership at the RNC was a massive day. Then it’s back to making a little bit,” the person said.