Key events
Benjamin Lee
This pic of Travis losing it seems to be the meme of the night:
Benjamin Lee
If
More Ryan Reynolds here, this time with his buddy John Krasinski for the actor turned A Quiet Place director’s new kids movie. If stands for Imaginary Friend and this latest tease starts with a Randall Park joke that resurrects an old Office joke apparently.
Benjamin Lee
Eric Andre needs a doctor
A slightly nightmarish ad here for Drumstick ice cream which has Eric Andre on a plane in need of a doctor. Dr Umstick offers his help even if it’s totally not helpful and in fact dangerous.
Benjamin Lee
So we have an update:
Is this a new country album? Is this a Telephone sequel? Is this a Paris, Texas remake? Like the internet, we are excited. A big Super Bowl for people who don’t care about the Super Bowl.
Benjamin Lee
An understandably disappointed Marlee Matlin here, highlighting the frustration of introducing but then not showing the ASL accompanying the pre-game anthems:
I am absolutely SHOCKED at @CBS for introducing the Deaf performers at today’s pregame #SuperBowl and then not showing even one second (or more) of their performance… as has been tradition for the last 30 years. WHY!?
— Marlee Matlin (@MarleeMatlin) February 11, 2024
Benjamin Lee
Multiple ads tonight for online store Temu, a company I had never heard of until tonight, has led to some concerns over Temu’s finances:
Temu used y’all’s credit card info to buy two Super Bowl ads
— Tay *redacted* (@tayredacted) February 12, 2024
Benjamin Lee
Toyota Terror
A strange tactic here for Toyota’s big Super Bowl ad, playing up how terrifying it can be to ride in one of their vehicles …
Benjamin Lee
She’s at the game though!
Benjamin Lee
So Beyoncé’s tease of new music has actually broken Twitter:
Benjamin Lee
Bud Light Genie
Bud Light, a beer brand still desperately hoping you don’t remember how it threw the LGBTQ+ community under the bus with the mishandling of the Dylan Mulvaney situation, is pinning hopes on Peyton Manning, a genie, Post Malone and a T-rex. Best of luck!
Benjamin Lee
No T in Skechers
One of those dull-but-glad-you-got-that-cheque ads here with Mr T (no stranger to the world of ad money having done Snickers, Tide and Old Navy spots in the past) getting annoyed about there being no T in Skechers. Could have been made for Super Bowl 2004.
Benjamin Lee
Can Beyoncé break the internet? Again?
So there had been a lot of speculation over what Beyoncé would be doing with Verizon after ads had teased her presence all week. The resulting commercial has her trying to break the company’s unbreakable internet with a montage of scenes that likely will break the internet, including her dressed up as Barbie (Barbey) and, at the end, saying she is going to drop some new music. Is it a joke? Is she actually? Was that cowboy hat at the Grammys a clue to the genre? More soon.