Windsong Global acquires JVN Hair, Pipette brands

Windsong Global, a consumer-focused investment firm, announced on Tuesday the acquisition of beauty brands JVN Hair and Pipette.

Financial terms of the deal were not disclosed.

As part of the transaction, Windsong Global has formed Belle Brands LLC, a holding company created to house both JVN and Pipette, under the leadership of newly appointed president Teresa Lo.

Professional hair stylist and founder, Jonathan Van Ness, will continue to partner with Lo on their namesake brand, said the investment firm in a press release.

“As consumer focused investors, we have followed the success of JVN Hair and Pipette, understanding the growing desire for clean, high-performance formulas in the beauty and personal care space,” said William Sweedler, managing partner, Windsong Global. “

We believe there is a great opportunity to nurture and grow both brands, their communities, and consumer loyalty. To lead this effort, we are pleased to welcome Tereso Lo as President, and are equally excited to partner with Jonathan in bringing their expertise, innovation, and creativity to market.”

JVN Hair was founded by professional hairstylist and Emmy-winning Netflix star Jonathan Van Ness in 2021, where it made its retail debut at Sephora. Since its inception, JVN Hair has become popular anong media, influencers, and consumers alike, featuring over a dozen clean, silicone-free products, including shampoos, conditioners, treatments, and stylers, and is available in seven countries.

“This is an exciting moment for JVN Hair, and I’m grateful to Windsong Global for believing in our brand,” said Jonathan Van Ness. “JVN Hair—our products, our stylists, our community—is so deeply meaningful to me. I’m thrilled to have found a partner in Windsong who shares our vision and goals, and in conjunction with Teresa’s leadership, I can’t wait to see what we achieve next.”

Founded in 2019, Pipette delivers science-backed family essentials for the skin. The brand offers a wide array of products, ranging from Baby Balm to Shampoo to SPF and is available at Target, Walmart and other food, drug and mass retailers in the US and CA, as well as online.