Bill Simmons Podcast Blames WNBA Names for Small Viewership

The Bill Simmons Podcast

The Bill Simmons Podcast suggested that having to remember WNBA team names has been a factor in the league’s struggle to expand its audience.

During the recent episode, sportswriter Ethan Strauss floated the idea of giving WNBA teams the same names as their NBA counterparts. It would be similar to the format used in colleges — LSU’s men’s teams are known as the Tigers while the women’s teams are named the Lady Tigers.

“The one thing they should’ve done — and maybe there’s still time to do it — that they didn’t do from the outset is just use the same team names,” Strauss said. “Like, why force people to learn about the Fever? Why not just have the ‘W Pacers’? I think that makes it so much easier to just resonate and cut across.”

The suggestion did not go over well online.

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