Have a flutter? Outernet London launches brand-new immersive butterfly experience


isitors to The OuternetLondon this September will be able to watch digital butterflies land on the tips of their fingers, as the venue launches its brand-new immersive experience.

Titled The Butterfly Trail, the installation in the space’s flagship Now Building on the corner of Tottenham Court Road will see the Outernet’s famous floor-to-ceiling screens become an indoor jungle. When the QR codes set into the walls are scanned, viewers will be able to interact with the stunning display, watch flocks of butterflies fly across the space, and even see a butterfly land on their hand.


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