Partners open Miami-Dade’s largest virtual production studio

Written by Abraham Galvan on June 20, 2023

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Partners open Miami-Dade’s largest virtual production studio

Grup Mediapro and BrandStar Studios have teamed up to offer the largest state-of-the-art virtual production facility in Miami-Dade County.

The virtual production LED wall at 7321 NW 75th St. in Medley will offer immersive real-time environments, Unreal Engine, in-camera motion tracking and real-time rendering.

“The ability to combine our expertise of producing over 300 episodes of television and over 1,000 commercial video projects per year with Grup Mediapro’s team of industry professionals is sure to create exponential opportunities for Miami-Dade’s TV and film industry. A true win-win for all,” said Mark Alfieri, founder & CEO of BrandStar.

The venture will be called BrandStar Studios at Grup Mediapro and is BrandStar’s first studio facility in Miami-Dade, complementing its existing Broward County location and Palm Beach County studio at Lynn University. BrandStar established itself in Miami-Dade in 2021 through a merger with Coral Gables-based KrepsPR & Marketing, which will be supporting the partnership through its integrated services.

BrandStar designed, built and installed the largest LED Wall in South Florida, and will provide management and support services needed to fully operate the in-camera virtual production system.

“BrandStar has a stellar reputation as an industry leader in production with a specialty in real-time virtual production,” said Irantzu Diez-Gamboa, Grup Mediapro’s North America regional manager, “and we’ve no doubts that this will be an extremely positive relationship.”

Spain-based Grup Mediapro has had a presence in the US for more than 25 years and boasts a team of 200 broadcast professionals. They currently offer production services out of their studios in Miami for entities such as ESPN, CNN, beIN Sports, HolaTV, Hemisphere Media Group, and CONCACAF.

The fully operational studio includes a 1,000-panel LED wall that measures 22 feet tall by 80 feet and is capable of providing immersive environments for filming movies, series, TV shows, commercials, music videos and hybrid events. The studio will also include a revenue-sharing component along with 2,000 square feet of offices.

“The film industry is one of Miami-Dade’s most special economic drivers,” said Mayor Daniella Levine Cava. “Expanding the footprint of Miami-Dade County’s film and production capabilities is one of our key strategic initiatives, and we are honored to see this new partnership bring a first-of-its-kind studio to our county.”

The system will feature Unreal Engine software, an advanced real-time 3D creation tool, allowing real-time shooting while reducing editing and post-production work. The LED volume uses the latest technology, allowing for state-of-the-art resolution.

“Almost 80% of all of Florida’s TV and film production is realized in Miami-Dade County,” said Marco Giron, film and entertainment commissioner of Miami-Dade County Office of Film and Entertainment. “The world of virtual production/reality offerings is changing literally by the day, so having this level of technology being offered within the county will only expand our region’s capabilities and reach.”

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