This year is shaping up to be a hugely important one for the German carmaker
April 29, 2024 at 07:53
- The car manufacturer believes these new models will make up for a slow Q1.
- New Panamera, Taycan, and Macan EV models have been announced while the new 992.2 911 is just around the corner.
- The marque’s Q1 sales slipped by 3.9%.
This year will be the biggest in terms of product launches in Porsche history with new Panamera, Taycan, Macan, and 911 models all reaching the hands of customers. Despite this, the marque has got off to a slightly slow start with 2024 sales.
In recent months, Porsche has unveiled the 2025 versions of the Panamera and Taycan. These two models benefit from several impressive technical upgrades over the models they replace while also including revised styling to make them stand out.
Read: Porsche Sales Slide Globally, North America Plunges 23%
It is a similar story with the Porsche Macan and it’s this model that could have a big impact on broader company sales. It was unveiled in its latest-generation guise in January and is the first Porsche model to transition from internal combustion to a battery-electric powertrain. While the outgoing ICE Macan will continue to be sold for a while, the Macan EV will ultimately become the only version available to shoppers.
Then there’s the 911. Porsche has been readying the mid-life facelift for the 992-generation model for a couple of years now and it is set to premiere in the next few months. It will be adorned with a plethora of important visual and mechanical upgrades. This year will also mark the launch of the first-ever 911 with a hybrid powertrain, although technical details about this model remain limited.
“Porsche is forging ahead with the transformation and will have renewed four of its six model lines by the end of 2024,” Porsche’s deputy chairman of the executive board Lutz Meschke described. “The comprehensive upgrade of our product portfolio is associated with a great deal of effort and demands a great deal of the entire Porsche team. But our investments and product launches of today are our profits of tomorrow.”
During the first quarter of the year, Porsche delivered 77,640 vehicles, a 3.9% decline from the first quarter of 2023. This is not because of waning interest in the company’s models. In fact, deliveries grew by 36.7% in Germany and by 8.8% across the rest of Europe to 20,044 units. The decline can be mostly attributed to a 23.2% drop in deliveries in North America, excluding Mexico, triggered by customs-related delays.
Sales of the brand’s models have also slipped in China, falling by 23.5% to 16,340 units, down from the 21,365 sold in Q1 2023. This is primarily due to difficult economic conditions in the country and a focus on value-based sales.
The Cayenne remains Porsche’s best-selling model with 28,025 units finding new homes in the first quarter, a 19.8% increase from the year prior. Sales of the 911 also jumped by 16.5% to 12,892 units and demand for the 718 Boxster and Cayman jumped by 20.1% to 5,772. Unsurprisingly, deliveries of the outgoing Macan, Panamera, and Taycan fell by 13.8%, 27.6%, and 53.7% respectively.
